Stay in SA for another 100 years, Ramaphosa urges Ford after R15.8 billion investment

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Automobile manufacturer Ford will invest R15.8 billion in South Africa, the most significant investment in its 97-year history in the country, said Andrea Cavallaro, operations director of Ford International Markets Group.

The international motor company made the announcement on Tuesday at the Tshwane Automotive Special Economic Zone – following President Cyril Ramaphosa’s visit to the site.

Ford has a Silverton plant in Tshwane, which is one of five facilities throughout the world that assembles the Ranger model – the others being Argentina, the US and two plants in Thailand, said Cavallaro.

“Ford Motors South Africa produces Rangers for domestic sale and export to over 100 global markets; this includes the entire African continent, Middle East, Mexico and Europe.”

The majority, or R10.3 billion of the R15.8 billion investment, will go towards extensive upgrades at the Silverton assembly plant. Cavallaro said the investment would also create 1 200 incremental jobs for Ford in South Africa. It will increase the employees at the Silverton plant to 5 500 and will add 10 000 new jobs across local supply jobs.

Ramaphosa said that Ford’s decision to invest in South Africa demonstrated its confidence in the country as an investment destination.

He also said the development presents an opportunity for the country to use its “comparative” and “competitive” advantage to further industrialise, and that SA has many advantages which must be capitalised on to help bolster the manufacturing base and improve export capacity.

“We will be exporting to about 150 countries, that is a phenomenal feat to achieve, and we are achieving it already.” Ramaphosa said the investment will not only create employment but contribute to skills development.

The president said that Ford should stay in the country for another 100 years – as it aids in positioning the country in global and regional value chains.

Since the inception of the Special Economic Zone programme in 2014, it has attracted R18.6 billion worth of private investment from 136 operating companies, said Ramaphosa. An additional 99 investment expressions of interest are currently being considered.

The R15.8 billion investment is 1.3% of the total R1.2 trillion investment drive – which Ramaphosa set to be achieved over five years, according to Trade and Industry Competition Minister Ebrahim Patel, who was also at the briefing

Source: Fin24



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